Vision-Mission & Core Values
Vision
Dominate the meal table offering delightful food solutions to consumers.
Mission
We will delight and vitalize our consumers with food products that meet the highest standards of health, hygiene, and fulfillment.
We will achieve this by sourcing the best quality of livestock, the purest ingredients, and world-class manufacturing processes.
We will have excellence in our Shariah compliance standards for all our products, our operations and
the way we interact with the communities and environment around us.
We value diversity & teamwork and promote an open informal work environment.
All our actions will clearly exhibit our relentless commitment to ethics, product safety, and consumer satisfaction.
Core Values Integrity
We act honestly, truthfully & fairly with our consumers, suppliers, employees & all stakeholders.
Consumer Focus
We are consumer-oriented and committed to delivering the best experience to our consumers every time.
Teamwork
We develop & empower our people to work as a strong unified team in an open, informal, and disciplined
environment.
Excellence
We strive to be the best at whatever we do.
Community
We act as a responsible citizen, protecting the environment and contributing to the community in which we operate.
Principle Business and Other Permissible Business Activities.
